Couldn’t help commenting on this Herald article that talks about the upcoming tax changes for life insurance.

In the article, Sovereign Insurance announced that three parties will shoulder the increased tax burden…  the consumer will take one third (15% increase in premiums), the broker will take one third (commissions reduced from 230% to 200%), and Sovereign itself will soak up anything that’s over.

Well, I have to say, I couldn’t get the math to work.  Watch this…

Selling a policy before the tax change…

• Assume a policy with premiums = $1000.00 pa
• Commission paid @ 230% = $2,300.00

Same policy after tax change…

• Premiums increased by 15% to $1150.00 pa
• Commission paid @ 200% = $2,300.00

Somebody… help!

The media have taken a keen interest in the company tax changes that are about to be introduced for life insurance in NZ.  See Herald and Good returns stories this week.  We did comment on this topic once before (see blog post here) but clearly, with all the renewed interest, we thought it worthwhile to comment again.

What’s it all about?

In 1990, New Zealand enacted new tax rules for life insurance products resulting in life insurance companies today being taxed at a lower rate compared with other companies. The proposed tax changes are ostensibly to ‘remedy’ this situation and bring insurance companies onto an equal footing with all other businesses from a tax perspective.

Who’s benefited all this time from the low tax rate for life insurance?

Well, you’d think it’s been the insurance companies winning all the way to the bank, so to speak.  But… no.  With the competition that exists in the NZ insurance industry (at least 15 insurers in the market chasing less than 2mil tax payers), the price of life insurance has been shaved so that no insurer is making any extra profit from the tax advantage. In effect, the tax advantage has already been passed through to consumers by way of lower premiums.

What impact will the tax changes have on insurance companies?

There are mixed views on this.  Sovereign said this week that premiums would need to increase by 30% to neutralise the impact of the tax changes.  We have every right to disagree, of course.  Pinnacle Life’s view is that the increase shouldn’t need to exceed 20% to neutralise the impact of the tax change. Noel Vaughan (managing partner of Pinnacle Life) said as much in this Herald article last week. He even intimated that anything more than 20% would be profiteering!

So… what’s likely to happen for consumers after the tax change takes effect on 1 July 2010?

We’re not sure. But NZ insurance companies are now starting to announce what they’ll do.

• Sovereign Insurance’s going with 15%
• Pinnacle Life has advised a 10% increase.

We’ll wait and see what the rest have to say.

Two further TV promos currently running for Pinnacle Life.

http://www.youtube.com/watch?v=uJvcVlMVoxY&feature=related

http://www.youtube.com/watch?v=eLT3ZVqy9CU&feature=related

We’ve taken some interesting calls regarding these ads… look forward to yours.

Ok, I always thought that getting a lot of sleep was one of the ways to a long and healthy life.

Not so, according to this report on BBC.

The bottom line is this… scientists at the University of California have established that sleeping for 6 or 7 hours a night is better than 8 or more hours, if your goal is to live longer.

As a person working in life insurance, my ears pricked up when I heard this. You see, if you think about it, this study says that people who sleep longer than average are more likely to die younger than average and this means they are a higher risk for buying life insurance.

And how do insurers deal with higher risk applicants?  Higher premiums of course.

So how about a new question introduced onto life insurance applications asking how long you sleep for on average each night. Less than 8 hours means you get offered life insurance at the standard price. Eight or more hours and you’ll get an instant loading on your insurance premiums.

Hmmm.  Makes you think.

Ok, we admit we’ve been rather quiet on this Blog lately.

There’s a lot to catch up on, starting with the fact that Pinnacle Life is now advertising on TV.

If you’re a regular TV watcher, you’ll see the PINNACLE LIFE ads on TV3, Prime and some of the SKY channels.

Here’s the first of three ads, right off YouTube… click here to view

Feel free to let us know what you think…?