We know this. And we know that no amount of blogging will make it so. This blog isn’t going to be your top entertainment site on the web BUT if you’re thinking of buying life insurance there are some things you’ll want to know.

When it comes to life insurance Pinnacle Life is for the consumer. We’re not here to sell you a product or extras that you may not need. We’re about cutting through the insurance mumbo jumbo, getting the price down and cutting out any middlemen that don’t add value.

The Life Insurance Blog has been created to demystify life insurance for consumers by providing insight and advice as well as generating debate and conversation about all things to do with life insurance.

Whilst life insurance is a serious business and something we all need at some point in our lives, it is essentially a simple commodity.

We should know, we’re from Pinnacle Life, the first life insurance provider to offer immediate cover online, direct to New Zealanders.